Boost Donations This Gift Aid Awareness Day 2025: #TickTheBox
This Gift Aid Awareness Day on 9 October 2025, charities across the UK are coming together to spread a powerful message: a tick is worth 25% more. Through the Charity Finance Group’s #TickTheBox campaign, we’re reminding donors and charities that Gift Aid is one of the easiest ways to make every pound go further, and Cybertill’s technology is here to make the process effortless.
What is Gift Aid?
Gift Aid is a UK government scheme that allows charities to claim back an extra 25p for every £1 donated by a UK taxpayer, at no extra cost to the donor.
Example:
If a supporter donates £10 and ticks the Gift Aid box, the charity receives £12.50. That’s £10 from the donor plus £2.50 from HMRC.
How does it work?
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The donor must be a UK taxpayer.
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They tick a Gift Aid declaration (paper or electronic).
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The charity submits a claim to HMRC.
Gift Aid can be claimed on:
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Cash and online donations
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Donated goods sold in charity shops
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Regular giving such as standing orders
It’s a simple tick, but one that can unlock millions of pounds in extra income across the sector. Yet many donations are missed simply because people forget or don’t know to tick the box.
Why Gift Aid Awareness Day Matters
Charity Finance Group’s annual campaign gives charities the tools to remind supporters to opt in. The importance of doing so cannot be overstated. Gift Aid is not just a formality; it is a vital source of income that allows charities to do more with every donation.
Every year, an estimated £560 million in eligible Gift Aid goes unclaimed across the UK. That is money that could fund frontline services, community programmes, medical research, shelter, education, and more. And all of it comes from donations that have already been made. With Gift Aid, a £20 donation becomes £25. That uplift can make a huge difference at scale.
In previous years, charities saw a measurable increase in Gift Aid uptake after promoting the day. This proves that awareness drives action. But awareness alone is not enough.
This year is about turning visibility into results. With the right technology, staff training, and clear messaging, your charity can recover thousands of pounds in unclaimed revenue without asking supporters to give anything more.
5 Ways to Get Involved This Awareness Day
Here’s your action list to make Gift Aid Awareness Day count:
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Promote the message
Use posters, till prompts, social media, and newsletters. Join the national conversation using #GiftAid and #TickTheBox. -
Train your team and volunteers
Use friendly language such as:
"Would you like to Gift Aid that today? It means we can claim 25 percent more at no cost to you." -
Make sign-up simple
Use electronic sign-up stations where donors can register on a tablet or mobile till quickly and easily. -
Encourage repeat donations
Offer donor cards or unique IDs so supporters can Gift Aid future donations without re-registering. -
Celebrate your results
Use Cybertill’s reporting to share Gift Aid gains with your team and supporters. Transparency builds trust and engagement.
Thank You for Joining Our Gift Aid Growth Webinar
Although Gift Aid Awareness Day is today, we hosted our Gift Aid Growth: How to Boost Your Conversion Rates webinar a few days early so charity retail teams could plan ahead. A huge thank you to everyone who joined us. It was brilliant to see so many of you attend with Rob and Simon, while they shared best practice and their experiences from the shop floor. Together we explored how to make Gift Aid conversations easier, motivate teams, and remove the common barriers that stop charities from maximising this vital source of income.
If you could not make it this time, stay tuned. We will be running more free webinars designed to support the charity retail sector with practical advice and tools to help you raise more for your cause.
A Word from Us
We believe Gift Aid should be a boost, not a burden. That’s why we’ve built one of the UK’s most advanced Gift Aid platforms for charity retailers. Whether you are processing donations in-store or online, Cybertill helps ensure you don’t miss a penny.
As we celebrate Gift Aid Awareness Day, it is clear just how valuable Gift Aid is to the charity retail sector. Our recent webinar highlighted the difference that simple changes can make, from improving conversations at the till to streamlining the admin behind the scenes. At Cybertill, we are committed to continuing this conversation and providing practical support to help you unlock every opportunity Gift Aid offers. Keep an eye out for more upcoming webinars and resources designed to give charity teams the confidence and tools they need to make the most of every donation.
As we celebrate Gift Aid Awareness Day 2025, our message is simple:
Make it easy, make it automatic, and always ask supporters to tick the box.
