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“Charities, especially charity retailers need to engage more on social media with Gen Z, these are their new volunteers, shoppers and donors.”
Rob Finley, Business Development Director and Head of Charity, Cybertill
Charity retail getting social
Charity retail is an eclectic mix of goods that spans all demographics. Social media is popular amongst charities, this is evident in the research carried out, so why aren’t charity retailers using their social channels to encourage followers to click and shop? And how are they going to get to the growing 18 – 24 year old group, or Generation Z?
By 2019 Gen Z are set to overtake Millennials by making up 32% of the population according to Bloomberg. With this generation being more socially conscious than there predecessors, what can charity retailers do to attract these new shoppers, volunteers and donors?
We analysed 20 charity retailers on their social presence, e-commerce and Instagram enabled features to produce this report. Our expert analysis will help you identify what you can do now to gain more support from Gen Z.
Rachel is passionate about retail and the ever-changing retail technology environment, with a keen eye for upcoming retail trends that are set to shake up the sector.
