Gift Aid is a UK government initiative that allows charities to claim an extra 25% on donated goods and cash from UK taxpayers. This scheme is incredibly valuable for charities, adding millions of pounds to the charity sector. For every £1 donated, charities can increase that amount by an additional 25p—at no extra cost to donors.
Milestone Achievement: 15 Million Transactions
We are thrilled to announce that our Round Up module has just reached its 15 millionth transaction, generating an impressive £4,098,381.12 in additional donations across 2,000 locations since its inception. This remarkable achievement reflects the growing impact of small, incremental contributions in supporting charitable causes.
How Does Round Up Work?
Cybertill’s Round Up feature enables charities to easily increase donations by offering customers the option to round up their purchases to the nearest pound, £5, £10, or even a custom amount, with a simple tap at checkout. Whether paying by cash or card, customers can contribute effortlessly.
Key Benefits of Round Up:
- Round Up donations by store – Identify where your Round Up feature is performing best and the areas where you need to enhance activity to improve.
- Fully customisable – Give your customers the chance to round-up to the nearest pound, £5, £10 or more. There is also an open option so customers can choose any amount they want.
- Increase loyalty & footfall – Offering Round Up in-store can encourage increased loyalty and footfall, as the conscious customer knows that they can make a money donation as part of a transaction.
- Multiple payment options – It doesn’t matter if customers are paying by cash or card, they can still round up their transactions.
- No forms – Gaining donations is easy to do, it’s just a simple tap of a button before checkout and there are no forms involved.
- Choose your charity – If you have a number of charity partners you can chose which ones you want to select for Round Up donations. Perfect for supporting large national and smaller, local charities.
Building Community and Engagement
Round Up fosters deeper connections between customers and charities, turning everyday transactions into opportunities for positive impact. This shared purpose builds customer loyalty while strengthening ties with the community.
In today’s world, innovative solutions like Cybertill’s Round Up are essential to navigating the evolving landscape of charitable giving. As we celebrate this 15 million transaction milestone, we are proud to be driving positive social change, one transaction at a time.
If you would like more information on Cybertill’s Round Up module, please visit Cybertill’s Round Up module page.
