For multi-channel retailers, operating both a bricks and mortar store and an ecommerce website, it’s all about integration.
The aim is to provide customers in store and online with a seamless shopping, checkout and delivery process. Part of that process is catering to customers’ specific delivery needs to provide them with a convenient shopping experience and today we’re focusing on a growing option – Click and Collect.
Research by Planet Retail found that 35% of online shoppers in the UK now use Click & Collect, a figure that’s set to rise to 76% by 2017.
For ecommerce websites, offering just one delivery choice nowadays just doesn’t cut it. Some customers can’t guarantee they will be home during the week to take a delivery, which is where Click and Collect comes in. This allows customers to order and pay for their items online, then collect them from a nominated store.
With Click and Collect, customers can pick up their order at a convenient time for them, perhaps on their lunch hour or at the weekend, at a convenient location. It also means that customers can shop from the comfort of their own home, but still get the benefit of actually picking their items up in store.
Click and Collect also offers many benefits for multi-channel retailers. It ensures customer satisfaction with your service is high by offering delivery options tailored to their needs and prevents your courier from having to make repeated delivery attempts.
Cybertill provides its Click & Collect functionality for multi-channel retailers looking to integrate their ecommerce site and EPoS system to allow online customers to pick up in store.
Some retailers, such as John Lewis and French Connection, have taken this one step further by opening pop-up convenience stores in tube stations for busy commuters to collect their orders. Could this be the next step for Click and Collect? Are there any retailers you think are doing Click & Collect particularly well? Let us know over on our Twitter @cybertillretail, Facebook page or Google+.
