Rachel is Head of Marketing at Cybertill, driving lead generation and content marketing. She has a wealth of experience within retail, ecommerce, and web and UX design and is always looking out for new trends.
Shopping isn’t what it used to be in-store. As we enter another schoolwear shopping season after or in the midst of Covid-19 with tight restrictions and uncertainty, it’s important for retailers to be buttoned up and feel confident.
As the world continues to grapple with the effects of COVID-19, no part of society seems to be left unscathed. Fears are surmounting around the worlds economic health, and the dramatic changes to our lives ahead.
Brand new data and analysis of the Jewellery Retail sector. This exclusive 17-page report features in-depth research into high street jewellers such as Pandora, Swarovski, F.Hinds, Green + Benz, Lunns, and over 30 more multi-store jewellery retailers.
In this tech-driven world and especially when looking at retail technology and successful omnichannel retailing, data and analytics should be the DNA of any retail business. Essential for growth, understanding and retail strategy.
Hosting a pop-up shop is a growing retail trend, and an ideal approach to reaching a wider audience and increasing footfall to your retail business. With brick and mortar stores your business can be limited in obtaining those customers who might not usually come across your store.
In Cybertill’s consumer research focused on the ever-current, ever-curious Gen Z, we found that when it came to click and collect, even though a dedicated click and collect entrance and car park may appeal to older consumers, Gen Z are not really bothered by these features, but they did tell us what they do want from retailers.
In the fast-paced retail environment of today, customers have endless choice both offline and online, it can be hard for retailers to entice the always-on Generation Z when there is so much competition
Trying to make sense of the jargon in today’s retail sector can be tough, with new words seeming to pop up all the time, mostly due to rapidly developing retail technology. We’ve put together a handy list so you’re clued up on all the latest retail terms.
Rachel is passionate about retail and the ever-changing retail technology environment, with a keen eye for upcoming retail trends that are set to shake up the sector.