With the changing demands of the ‘always on’ consumer, who has high expectations of their shopping journey, independent retailers are increasingly focusing their energies on giving their customers a great experience to improve satisfaction, retention and in turn increase both cross-selling and up-selling.
In fact, research from Gartner shows that by 2017, 89% of businesses will compete mainly on customer experience.
Thanks to advances in retail technology, techniques such as personalisation and convenient delivery methods like click and collect are no longer just the domain of big high street retailers, but independent retailers too.
Giving your customers the very best experience is what we all strive to do. Whether it’s our people, shop layout, personal touch or brand, our business is all about loving our customers more.
Independent retailers are known for developing close relationships with their customers, but as you grow, this can become increasingly difficult.
EPoS today is becoming more a point of service – somewhere that maximises sales and provides customers with a great shopping experience by empowering sales assistants with the right info at the touch of a button.
Whether your shop is online, instore or both, the right EPoS system can give you the edge you need to give your customers the personalisation they deserve (and expect).
Things to consider:
- Mobile assistants armed with a Mobile PoS solution to roam the store and provide an extended, personal shopping experience from extended product search and ideas through to promotions and payments
- Mobile show rooming – would you like to combine your website product range into your instore sales process at some point?
- Benefits of a virtual head office to manage your customer and inventory data at any touch point the customer experiences your brand through
- Customer purchase history to personalise email, website and in-store communications
- Customisable loyalty programs for customer retention
- Flexible promotions options to personalise offers by targeting different customer groups or channels with different promotions
For more tips on enhancing customer experience and finding the right EPoS system for your business, download our ‘Which EPoS System Is Right For You? 7 insights to help you sell more and managing less’ by clicking here.
