Leading cloud-based retail software provider, Cybertill, has won big in the UK Cloud Awards 2015 for its work with sailing brand MUSTO.

The company took away the gong for ‘Most Innovative SMB Product of the Year’ at the awards, which celebrate innovation, entrepreneurialism and technical excellence in the UK cloud sector, for its multichannel retail software solution, which combines an integrated electronic Point of Sale (POS), ecommerce and supply chain management system.

Its entry highlighted its work with the world’s leading offshore sailing brand MUSTO, which operates its cloud based EPoS system across its twenty UK retail stores in addition to pop up shops in ports across the globe for the Volvo Ocean Race, which the brand sponsors.

Cybertill’s cloud based retail systems give retailers a myriad of benefits including a single product and customer database in the cloud. This enables real time stock visibility across the business and throughout the supply chain, making it easier to manage an omni-channel retail operation and offer services such as ‘click and collect’.

Frank Potts, IT Director at MUSTO, commented: “Managing the retail element for the round the world Volvo Ocean Race was also critical. Cybertill was a perfect fit, as it is cloud based, it is relatively straight forward to deploy in pop up stores. Not only can they provide the solution they can back that up with support as well, which is critical in retail.”

Ian Tomlinson, CEO of Cybertill, said of the award: “We are delighted to have received this accolade. Cybertill was set up in the cloud all the way back in 2001. We were the world’s first cloud based retail system and the first software provider to offer Mobile POS, which we are very proud of. To be recognised in the cloud sector is a great achievement, especially with our customer MUSTO, which is striving to push the boundaries of traditional retail through using our system.”

Alex Hilton, CEO of CIF, said: “The calibre and sheer volume of entries that we received for the awards this year demonstrates that the UK Cloud industry has come of age. These awards were established to highlight innovation and achievement in the British Cloud computing sector, benchmarking the amazing Cloud leadership in the UK.”

With an established footprint already spanning over 4,000 locations across the UK, Europe and America, Cybertill’s recent partnership with MercuryPay sees the software provider looking to further its growth in the US in 2015.

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