Retailers can pick up a free guide to Christmas retailing at Spring Fair 2015 from leading cloud-based retail system provider Cybertill. For retailers, Christmas generates a huge amount of revenue and preparing for it can seem daunting, especially if you’re an independent retailer stretched for time or feel you don’t have the expertise needed to create a plan for a successful Christmas season.
Preparing for Christmas is a year-long process so it’s important to take a step back and plan for the year ahead. Cybertill’s free guide offers retailers a structure to work from to plan their sales and marketing strategy, right from reporting on the previous year’s sales in January and setting goals to executing it in the run up to Christmas. For multi-channel retailers with a store and ecommerce website, it’s vital to ensure your strategy integrates the two.
What’s more, for those who often plan around yearly events, such as gift and greetings card retailers, the guide can easily be applied to other holidays such as Easter, Halloween and Mother’s Day.
Cybertill currently provides its cloud-based retail system, which comprises EPoS, ecommerce, mail order and back office software, to over 650 retailers and is used across 4,500 locations in the UK.
The Christmas retailing guide will be on offer at Spring Fair. Retailers can collect theirs by visiting the Cybertill stand in Hall 5 Stand 5K53.
